Hey friends, and a special welcome to new subscribers!
(feel free to connect with me on LinkedIn and say hi! It’s always fun to chat with new readers.)
You've been asking for it since I first mentioned it a few weeks ago. I’ve been working on putting my ideas, frameworks and tactics into a structured format ever since.
Here's what I've learned (so far), plus the uncomfortable truth most agency owners don't want to hear.
Most of people are still using AI like a fancy spell-checker.
I've been talking to different agency owners for the past few months. The pattern is the same:
"We use ChatGPT to write better emails"
"Claude helps us clean up proposals"
Cool. Everyone figured that out six months ago.
Meanwhile, smart agencies are doing different. They're breaking the agency math that's kept everyone stuck for decades.
Here's what most people miss:
The old agency model was brutal: scaling meant hiring. Want to double revenue? Double headcount.
Implementing AI in the right way has the potential to break the linear scaling problem entirely. When something that used to cost $500-$2,000 in labor can now be produced for $2-$5 in compute, the game changes.
Your competitors won't stay slow forever. The AI advantage window is maybe 18-24 months.
The full playbook includes:
• The frameworks I'm using to build AI leverage into my own creative agency
• The automation matrix that maps your business for AI opportunities
• The exact process for designing AI-powered entry offers
• Real examples from my experiments
And I’m giving it all to you for free. Thanks for being a subscriber, I appreciate you!
PS: This is not a quick fix. It's a mindset shift. But that friction is exactly what creates the opportunity.
The agencies that lean into this messiness right now? They're going to dominate their markets.
I hope this resource can be helpful for you on your journey.
Hit reply or connect with me on LinkedIn if you have any feedback or ideas!
The AI space moves fast and most operators don't have time to figure out the right leverage points on top of running their business.
That's why we're launching Glassboks — an operator-led AI consultancy. We analyze your ops, find your highest-impact opportunities, then execute alongside you.
We're taking on a small group of pilot clients right now. Some at a steep discount while we build out case studies.
If you want to skip the trial-and-error and get straight to results, fill out this form.