#8: Distribution Is the New Kingmaker

Hi friends, and a very warm welcome to new subscribers since last newsletter. Today we're tackling distribution: the critical factor as AI demolishes creation barriers. Our companion tactic can help you build that reach consistently.

As always; hit reply to share your feedback and ideas!

💡 One Idea

Distribution Is the New Kingmaker

Soon, anyone will create anything with AI. Most creation barriers will evaporate, as evidenced by today's "vibe" trend.

Vibe-coding. Vibe-marketing. Vibe-what's-next?

Instead of writing code, you converse with AI agents that write it for you (Lovable, Replit, Databutton). This democratization means more ideas will materialize.

But as creation barriers collapse, distribution becomes the critical success factor. Distribution—already important—will soon be almost everything.

Distribution means getting your thing in front of the right person (your ideal customer profile) efficiently.

We're early on this curve. Most people aren't yet vibing ideas into existence. This creates two opportunities:

• Time advantage – being early, right now

• Strategic positioning – anticipating distribution's heightened importance and preparing for it

The optimal approach? Do both.

Your distribution strategy depends on your specific project, but building an audience will be universally valuable. Share your ideas and journey through channels that make sense for you.

In future newsletters, we'll explore different facets of distributing projects, ideas, and products online—all with AI assistance.

P.S. The Inside Track is not a content creator newsletter (there are many of those). But if AI-powered content strategies would help your specific business goals, hit reply with 'Content' and I'll share some tactical thoughts in a future edition.

– Martin

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🛠️ One Tactic

The 5-Minute Content Engine

Here's a simple tactic to generate a consistent stream of content ideas with minimal time investment:

The Weekly Idea Extraction Prompt

Your best content comes from what you already do, see, and hear daily. You just need a system to extract it.

• Open ChatGPT and select "ChatGPT 4-mini" (which has scheduling capability)

• Use this prompt:

I want you to help me set up a practice to routinely extract 
content ideas for me. 

Here's how it will work: 

1. Every Monday at 9am I want you to send me the below prompt. 
2. I'll reply either in text or with voice, talking through the different prompts.
3. You'll then structure and organize this raw text, extracting content ideas in the following format: 
- idea: [one sentence to capture idea]
- context: [2-4 sentences of context explaining the idea]
4. return the idea+context list in a categorised table


Here's the prompt you should use in step 1: 

🧠 Personal Insights
	•	What have you learned from your recent work or projects?
	•	Any notable wins, challenges, or shifts in perspective?

📈 Industry Trends
	•	Are there any trends or news items that caught your eye this week?
	•	Have you noticed a common misunderstanding or overlooked opportunity?

🛠 Tools & Tactics
	•	Have any tools, processes, or workflows been particularly effective?
	•	Is there something you’ve found valuable that others might benefit from?

💬 Bold Opinions
	•	Is there a take you feel more people should hear?

Adjust frequency and timing in step 1 as needed.

Like clockwork, your content assistant will prompt you Monday morning. Reply (voice works best—I do this during my morning walk), and receive a structured set of content ideas back.

Level-Up Options:

• Create a writer assistant trained on your previous work to transform ideas into full drafts

• Customize the prompt for specific projects or interests

• Connect the prompt agent with your content agent for an end-to-end workflow that produces nearly finished social posts

That’s it for today. Thanks!

– Martin