Hey, it's Martin.
Glassboks has been deep in discovery mode the past few weeks. We map AI opportunities for companies, then help them execute.
Most founders expect us to recommend agents and automations. Sometimes we do.
Bit often we help them buy better software first.
Last month I wrote about step zero: structure your data and document your processes before adding AI.
There's a step 0.5 too: tool selection.
We see this pattern constantly. A company runs their CRM through Excel. Their marketing pipeline lives in folders and docs. It works. Until they want leverage.
The instinct is to build an agent that reads the Excel sheet. That's backwards.
The right move: migrate to proper CRM software, then build custom automations on top.
Modern tools already have AI baked in.
You get immediate leverage without writing a single prompt.
Shiny object syndrome hits hard here. Everyone wants to build agents. But would get more value from Attio + three Zapier flows.
The tool landscape is chaotic. Thousands of options for every function. But your stack choice compounds over time.
There's real business value in knowing what's out there. Not just "here are 10 CRMs." More like:
"For your use case, this makes sense because X, and here's how we'll extend it with Y."
Our approach at Glassboks: best-in-class tools + bespoke automations on top.
I'll start breaking down our favorite tools and how we augment them in future posts.
For now: if you're thinking about AI, audit your tooling first. You might be one software switch away from 10x more leverage than any agent could give you.
On to a cool tactic:
What if you could have a personalized podcast ready for you every morning based on your email inbox, your calendar and the newsletters you subscribe to?
Now you can.
I created a template + guide if you want to set it up for yourself.
That’s it for today. If you have ideas you want me to write about, hit reply!
Until next week,
Martin
PS: feel free to connect with me on LinkedIn and say hi! It’s always fun to chat with new readers.
PS2: want to accelerate AI adoption in your business? Book a free 30-min disovery call here.