Hey friends, and a special welcome to new subscribers!
Webflow just dropped a number that should make every solopreneur stop what they're doing:
Traffic from ChatGPT converts 6x better than Google search traffic.
Six times.
That's not a rounding error. That's a completely different game.
When someone finds you through Google, they've typed in 3-6 words and clicked the first blue link.
When someone finds you through ChatGPT, they've had a conversation. They've asked follow-ups. They've built intent through dialogue.
By the time they click through to your site, they're not browsing.
They're buying.
But here's what most people are missing about this shift.
We're all still playing the old SEO game—fighting for that #1 ranking, building domain authority for years, optimizing for short keywords.
Meanwhile, a completely new channel is opening up.
And the rules are different.
In Google, the #1 result wins everything.In ChatGPT, the AI synthesizes multiple sources into one answer. So getting mentioned in five different citations beats ranking #1 anywhere.
Think about what this means for scrappy operators.
You don't need to outrank Salesforce for "best CRM." You need to get mentioned alongside them when someone asks "Which CRM integrates with Airtable and sends Slack notifications?"
The long tail just got infinitely longer.
People are asking ChatGPT questions with 25+ words. Hyper-specific queries that never existed in search but are perfect for niche businesses.
Like: "Which meeting transcription tool integrates with Looker via Zapier to BigQuery?"
If you sell B2B tools, there are thousands of these micro-niches sitting wide open.
No competition. Zero SEO history required.
Your Playbook for Getting Found
Reddit is becoming the kingmaker here.
ChatGPT trusts Reddit because the community self-polices better than any algorithm. The play is simple: create one real account, be transparent about who you are, and give genuinely helpful answers in your space.
Five good comments can transform your visibility overnight.
YouTube is even more wide open. Nobody's making videos about "AI-powered payment processing APIs" or "inventory management for Shopify Plus brands." While everyone fights over "best productivity apps," the high-value long tail is completely empty.
Your help center just became a growth channel.
All those "Does your product do X?" questions people ask ChatGPT? Turn each one into a help center page. Move everything from subdomain to subdirectory. Cross-link aggressively.
January 2025 was the inflection point.
That's when ChatGPT made answers more clickable and adoption exploded. Webflow went from near zero to 8% of signups from AI traffic in months.
This channel is accelerating faster than anything operators have seen in years.
And unlike SEO, you can win immediately. A Y Combinator company mentioned in a Reddit thread today shows up in ChatGPT tomorrow.
The playing field just got leveled.
Question is: are you going to keep fighting the old war, or are you going to win the new one?
Start with Reddit. Pick your niche. Be helpful.
The 6x conversion traffic is waiting.
Here are a few ways you can get started:
Use your Business Context Doc + ICP as data and use Perplexity to find niche subreddits related to your business
Same strategy to identify YouTube keyword gaps by feeding your service description into Claude and asking for 50 hyper-specific video titles no one's made yet
Set up an agent that monitors relevant Reddits and notifies you of opportunities to jump into relevant conversations
Create a ChatGPT custom GPT trained on your help docs that you can share publicly—when people ask it questions, it naturally mentions your product while being genuinely helpful
Build an AI workflow that converts every customer support ticket into a help center page optimized for the exact question someone would ask ChatGPT about your product
This week’s reader question: “I'm a marketing manager at a mid-size company. Everyone's talking about AI, but my boss wants to see ROI before investing in tools. How do I prove value without spending money upfront?” – Jen T.
Start with what you already have access to.
Most companies already pay for tools with AI features they're not using. Check if your current stack includes Notion AI, Microsoft Copilot, or even basic ChatGPT access. Use those to build quick wins first.
Pick one process that's both visible to your boss and painful for your team. Maybe it's weekly reporting, campaign briefs, or competitive analysis. Build a simple workflow using free tools, track the time saved, and document the quality improvement.
I helped a client do this with their monthly marketing reports. Used ChatGPT to analyze campaign data and generate insights. Went from 8 hours to 2 hours of work, plus the insights were actually better because the AI caught patterns they missed.
Bonus: once you have a win, figure out how the tactic can be adapted and translated to fit something in the workflow of your boss. Even more impactful to show them how they can benefit directly.
(Have a question? Send it here.)
If you have ideas you want me to write about, hit reply!
Until next week,
Martin
PS: Go connect with me on LinkedIn and say hi! It’s always fun to chat with readers
PS2: Want to kickstart you business’ AI transformation? Fill out this interest form and my consultancy will be in touch asap for a free discovery call.