A lot of people treat AI tools like a candy store—trying everything, mastering nothing.
Leverage comes from depth, not breadth.
After testing dozens of tools, I've settled on a core stack that actually moves the needle.
ChatGPT runs my strategic thinking. I've got projects organized with context files for each venture. Deep Research mode handles my market intel. The o3 model is where tactics turn into executable plans. I even built myself a business coach in there—sometimes you need someone to call you on your approach.
Claude owns my content game. Different projects for different formats, including this newsletter. I'll record voice memos while walking, dump them into Claude, and it structures everything for publication. The Google and Notion integrations keep improving.
Relay is where I build actual leverage. Meeting assistants, YouTube summarizers, research workflows—all running automatically through Slack and Notion. It's like having a distributed team that never sleeps.
Superwhisper transformed how I work. I talk to my computer more than I type now. Voice-first everything.
Midjourney handles visuals. The new video mode is impressive—creative bottlenecks disappearing in real time.
Flowith handles multi-step research. Recently had it analyze the latest YC batch, identify AI startups, then map Nordic market opportunities. It pulls insights from multiple subreddits and turns them into content strategies. Multi-agent workflows are worth exploring.
Cursor deserves mention. It's technically a coding tool, but I use it as my unified workspace. Marketing projects, content creation, actual development—all in one place with external tools plugged in. Less tab-switching, more flow state.
These tools work because I stopped chasing shiny objects. The magic isn't in having more tools—it's in making fewer tools do more work.
Combined with Canva and Notion, this is my entire business operating system. Simple stack, better outcomes.
PS: The first Inside Track playbook on building AI leverage in agencies is dropping soon.
Here’s a sneak peak:
Until next week,
Martin